American Resort Development Association Promotes Online Resource
September 9, 2008
Washington, DC (September 9, 2008) – The American Resort Development Association (ARDA) today unveiled its new online resource to inform consumers on the importance of taking a vacation and the benefits of enjoying one – regularly – through vacation ownership.
VacationBetter.org is a comprehensive, educational tool for consumers to learn about vacation ownership and to demonstrate a way for travelers to vacation better.
According to ARDA, people are faced with an increasingly diverse marketplace and options in leisure travel particularly blogs and travel related websites, making today’s vacation home market a continually evolving one.
“VacationBetter.org is a comprehensive resource that provides accurate information about vacations and timeshare products,” said Howard Nusbaum, ARDA president and CEO. “People love to vacation, but don’t always understand that there are great options like timeshare available to them. This site will be the ‘go-to’ resource on the Internet for all things timeshare.”
The website includes owner stories and photos, vacation information, and other tools to demonstrate that taking a vacation is an important priority and that a dream vacation can become a reality.
Despite recent surveys that found Americans receive the smallest amount of vacation time among their counterparts abroad with many failing to use it, timeshare owners continue to vacation despite challenging economic conditions. According to a study soon to be released by the ARDA International Foundation (AIF), timeshare owners spent an average of 19.5 days on leisure travel over the past twelve months.
Even Americans who do not take all of their vacation time each year recognize that vacations are much needed “sanity breaks” to prevent burnout from their jobs and daily life. Some studies point to increased stress levels, health risks and strained relationships as contributing factors from too much work and not enough vacation.
The website also provides steps to help the “vacation deprived” ensure that their next vacation is the best possible experience it can be. ARDA member resorts provide spacious accommodations in stunning locations with all the comforts of home. A timeshare resort offers hassle-free second home vacations designed with the sole purpose of making the most of precious leisure time together.
“VacationBetter.org will help begin to shift the mindset of today’s consumer from the feeling of ‘burn out’ to realizing the benefits of vacationing and committing to a vacation,” said Nusbaum.
Everyone deserves not only a vacation, but a better vacation. For more information, visit www.VacationBetter.org.
The American Resort Development Association is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC).