Peter Roth, ARDA
Christy Moran, Weber Merritt
Do Timeshares Lead to More Frequent, Happier Vacations?
Survey Shows That Respondents Believe So
WASHINGTON – June 15, 2015 – A recent survey of over 1,000 vacationers conducted for the American Resort Development Association (ARDA) by research group Leger shows that an impressive one third of timeshare owners took four or more vacations in the last three years, compared to only 18 percent of non-owners. And vacationers that have taken more than four vacations in the past three years are more likely to be traveling with family and friends.
“When the cover story in Time Magazine asks ‘Who Killed the Summer Vacation,’ our answer has to be ‘it sure wasn’t the timeshare owner’,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Not only do timeshare owners vacation more, they also experience a happier, more relaxing vacation time, usually spent with their loved ones—which we all know is tough to come by with today’s hectic lifestyles.”
Happiness in a vacation can be measured through seven distinct vacation lifecycle phases, from planning the vacation to the first day all the way to the afterglow that the vacation leaves when it’s over. In each of the seven phases, timeshare owners expressed higher satisfaction than those who do not own a timeshare.
Nusbaum continues, “The ease of planning, spacious accommodations, and the ability to choose resorts all over the world all lead to a better overall vacation experience for timeshare owners.”
When it comes to making plans for a future vacation, respondents were asked which aspect of vacation would be the most critical for them. Forty-five percent of timeshare owners cite “relaxation” as the most important. The timeshare owners’ relaxation comes from the ease of planning their vacation, knowing that it is pre-paid as well as the wide variety of destinations and the roomy accommodations.
For more information and to learn why timeshare vacations make for better vacations, visit www.VacationBetter.org.
The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.